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Client’s Inhouse SEO Fails to Deliver: Outsourcing Saves the Day and Boosts Sales
Service: National E-Commerce SEO
VIP Bottles is a Leicester-based distributor of premium spirits, champagnes, wines, and beers. In addition to their bricks and mortar shop, they have an e-commerce store offering a diverse range of brands.
Industry: E-commerce
After years of inhouse SEO the client found they were not getting enough hits to make their sales targets. They were confident in their product range, they knew they simply needed more visitors to find them online. They decided to outsource the SEO service especially given Google is a major platform for them.
The process includes conducting keyword research, analysing competitors’ strategies, optimising technical issues, creating new user-friendly content pieces based on specific themes, and undertaking an extensive organic link building process.
After defining a strategy for the local shop and national results for the various drink brands we compiled a full indpeth keyword analysis for both. Reviewing competitors on a regional and national level.
We began to fully analysed the site for technical issues to be fixed.
Next, we start optimising pages for relevant keywords. This included more of a focus on content marketing; creating new, user-friendly
site content, and fresh blog articles every fortnight based on themes such as Mother’s
Day, Father’s Day, and specific and exclusive brand names.
Due to the high number of products and brands we carried out an extensive but highly-targeted, organic link-building process to boost their SEO.
The process includes conducting keyword research, analyzing competitors’ strategies, optimizing technical issues, creating new user-friendly content pieces based on specific themes, and undertaking an extensive organic link building process.
After defining a strategy for the local shop and national results for the various drink brands we compiled a full indpeth keyword analysis for both. Reviewing competitors on a regional and national level.
We began to fully analysed the site for technical issues to be fixed. began optimising pages for relevant keywords.
Next, we start optimising pages for relevant keywords. This included more of a focus on content marketing; creating new, user-friendly site content, and fresh blog articles every fortnight based on themes such as Mother’s Day, Father’s Day, and specific and exclusive brand names.
Due to the high number of products and brands, we carried out an extensive but highly-targeted, organic link building process to boost their SEO.
After some great initial results, we then gradually built up a stronger online presence for the client over time.
↑ 370% higher traffic from search engines
↑ 74% of users now come from organic search
↑ 41% more time spent on the site by each user
VIP Bottles now ranks nationally in the top few results for a huge range of exclusive spirits and drinks, with great positions for Leicester, which is their local area.
“Whenever we enter a business relationship we look for results, and 123 Ranking have met our goals. Our rankings have gone up, simple as that. They are always available and offer tips and suggestions which is always appreciated. I would recommend 123 Ranking to others as it has been a very simple and straightforward relationship. We meet and discuss any ideas and goals we have, 123 Ranking then work on these goals without having to chase them up.”
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LCB Depot, 31 Rutland St
Leicester
LE1 1RE
Phone: 0333 320 8099
Email: enquiries@123ranking.co.uk
Registered Company: 4110571
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LCB Depot, 31 Rutland St
Leicester
LE1 1RE
Email: enquiries@123ranking.co.uk
Phone: 0333 320 8099
© 2023 Easy Internet Services