Social Media Marketing

Our social media specialists are experienced in creating posts and paid ads across the most popular platforms for businesses – Facebook, Twitter, LinkedIn, and Instagram. Build an audience and attract new visitors to your website with unique content tailored to your industry.

social media management
social media management

Social Media Marketing

Our social media specialists are experienced in creating posts and paid ads across the most popular platforms for businesses – Facebook, Twitter, LinkedIn, and Instagram. Build an audience and attract new visitors to your website with unique content tailored to your industry.

Why do businesses need to stay social?

Social media is an element that will directly define your business in the public sphere, meaning it’s critical to get it right.

 

Having a website is great, but a well executed social media campaign with engaging content will elevate your business both socially and financially. Social media facilitates an open communication with your clients and it is extremely conducive in developing deeper relationships with your target audience.

 

More so, social media creates an avenue for people to have an opportunity to connect with you or provide feedback, it makes them feel like their voice has been heard and when this is followed by a response in a prompt and professional manner, customer loyalty receives a boost, which means better client retention.

A staggering 80% of UK users admit that they prefer to receive promotional coupons from brands they follow on social media rather than any other way, and a massive 67% of Twitter users are more likely to buy from brands they follow. These numbers show that the arena of social media is ripe to plant the seeds of trust with your customers and to nurture relationships with them.

 

In time, this will translate to a tribal following on social media and higher revenues for your product or service. 77% of businesses reported that they made a profit or broke even through their social media marketing campaign. If that’s not enough, there are over 1.6 billion social media mobile users in the world. If you reached just 0.001% of them, you could potentially convert 16,000 new customers.

social media marketing

The world of social media is awash with a plethora of promising platforms, which is why we take our clients’ social media presence very seriously

Social Media Platforms

Facebook

Facebook is the core social media platform most people know of. Boasting over 2.934 billion monthly active users it has become ubiquitous, with 47% of all internet users visiting the site. But, are you using it for brand awareness, promoting new offers or as a customer service portal? Each use has its own specific approaches, all of which we’re well versed in.

Twitter
A close contender to Facebook, Twitter  is focused around brevity and generates over 500 million tweets a day. It’s seen as the primary port of call when users want to communicate with a business, so a well defined tone of voice on it is crucial.
instagram
Instagram is the photographic goliath which is centred purely around photos and video clips. With 60% of its user base being between 18 – 34, it’s a great platform for product based businesses to show the world their offering. We can help you share great photos and include the correct hashtags to get found by potential customers.
linkedin
A key player if marketing to businesses or professionals, LinkedIn has over 20 million members globally, making it an ideal platform to exchange information, share content, and connect with potential customers.

Our Social Media Management Packages

We’re aware of how busy you are running your business and attending to the day to day challenges that it brings, so we’ve prepared some affordable social media plans for you. These will aid you in developing your social media presence and cater for both those who prefer a hands-off approach and those who’d like social media marketing training, but would appreciate some support.

 

Regardless of the package you select though, you’ll be looked after by a dedicated expert who will analyse your business and make insightful recommendations that’ll increase your brand exposure and maximise revenue.

 

Many see social media marketing services as an added expense to their business operations. However, in a world gone virtual, not having a social media account is like having a shop without anyone working in it.

 

Customers expect the same attention and devotion online that they get from you in person, which is why a social media advertising campaign is instrumental in building brand loyalty. Remember, great brands take years to build, but can be compromised within seconds.

Starter

Simple Strategy
  • No contract - cancel at any time
  • 2 Unique Posts Per Week
  • 1-2 Social Networks Managed
  • Hashtag SEO
  • Social Media Page Branding
  • Business page optimisation
  • Account Manager
  • Monthly Reports
  • £10 Facebook Ad Boost Included *
  • x
  • x
  • x
  • x

Advanced

Intermediate Strategy
  • No contract - cancel at any time
  • 3 Unique Posts Per Week
  • 1-3 Social Networks Managed
  • Hashtag SEO
  • Social Media Page Branding
  • Business page optimisation
  • Account Manager
  • Monthly Reports
  • £15 Facebook Ad Boosts Included*
  • £35 Facebook Ads Spend Included*
  • Chat Bots
  • 1 Explainer Video Per Month
  • x
Popular

Master

Advanced Strategy
  • No contract - cancel at any time
  • 4 Unique Posts Per Week
  • 1-4 Social Networks Managed
  • Hashtag SEO
  • Social Media Page Branding
  • Business page optimisation
  • Account Manager
  • Monthly Reports
  • £20 Facebook Ad Boosts Included*
  • £45 Facebook Ads Spend Included*
  • Chat Bots
  • 2 Explainer Videos Per Month
  • Pixel management

Paid Social Media Advertising

Facebook

As of June 2022, there were approximately 55.8 million people in the United Kingdom using Facebook each month, making Facebook advertising a great way to build brand awareness and get your products or services in front of the people that are most likely to use them.

How does it work?

Facebook offers a few different forms of paid advertising including ads specifically to promote your business, product or service, and boosts for posts on your Facebook business page such as a blog posts or promotions.

 

These paid ads appear in a users timeline alongside posts from friends and pages they follow.

Paid Facebook Ads Benefits

Target people where they are and by what they like

How we can help

We will create high-quality Facebook ads that encourage engagement, resulting in more leads and enquiries.

 

When you sign up for a Facebook ads campaign, we’ll add a code to your website called a Facebook Pixel; this code allows us to track data about your visitors to better understand your target audience. The code also lets us track your conversions and improve campaign performance. Full tracking and analytics are included with all Facebook ads campaigns and the progress will be detailed in your monthly report.

 

If required, our team of professional copywriters and user experience developers can help you to improve your website landing pages (additional costs apply).

social media marketing traffic