Every website owner wants more targeted traffic, and an SEO marketing blog is a proven way to achieve that goal. Learning the most effective way to blog to increase your traffic doesn’t have to be a daunting task, and it will help you to evaluate your goals and focus your marketing efforts. Building an SEO marketing blog will help you to provide an ideal experience for your customers, and carries a variety of other hidden benefits that will help your business flourish.
Search Engine Optimization (SEO) is the process of customizing a website to increase its likelihood of being found by search engines and therefore by customers. It is the process of building an online presence that will bring you targeted traffic that converts into sales, leads or subscribers.
There are several different approaches to Search Engine Marketing (SEM), and they all have different benefits and associated risks. An SEO marketing blog allows you to improve your position in a search engine’s results page (SERP) by delivering continually updated quality content that your visitors will want to share.
Search engines love content that provides internet users with real value. An SEO marketing blog connects your visitors to useful information. It allows you to focus on keywords that are relevant to your business and to your customers’ needs. When search engines recognize that your website is a valuable source of information that can fulfil a searcher’s needs, your SERP position will rise accordingly.
Providing quality content through an SEO marketing blog makes your website a valuable resource for your customers. It allows you to establish your credibility as an authority in your field. Once your customers begin to see your website as a valuable resource, they’ll be more likely to return. They will also be more likely to recommend your website to their friends, family and business acquaintances.
The importance of an emphatic recommendation from a customer cannot be overstated in today’s social media landscape. If you have provided enough highly valuable information in your SEO marketing blog, then people will feel comfortable sharing their “discovery” on social networking sites like Facebook, Twitter and Stumbleupon. A good recommendation will send an influx of fresh traffic your way through your customers’ connections.
When a visitor to your site shares their discovery through social media, this has the added benefit of creating natural links. Search engines rank websites based on a frequently changing algorithm, but one factor that has remained consistent is the importance of natural links. Every time someone links to a post on your SEO marketing blog, you have gained a “vote of confidence” in your website. Search engines trust that if your website is important enough for people to share with their friends, then it must have information that searchers would benefit from.
In addition to providing users with quality content, an SEO marketing blog offers the additional benefit of frequently updating your website. The internet makes it incredibly easy for anyone to create a website, so it is filled with countless “dead” web pages that have long since been abandoned by their creators. Most of the time, the information on these sites is no longer relevant, so search engines try to eliminate them from their SERPs. For this reason, a website that is frequently updated by an SEO marketing blog is viewed more highly by search engine spiders than a webpage that is static.
Creating an SEO marketing blog is one of the best ways to increase traffic to your website. A good SEO marketing blog will increase your visibility to customers and help your business flourish.
