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Link building is, quite simply, building a link from one website to another. Backlinks are a great way to demonstrate to Google that your website is relevant to a specific industry and that the information on your website can be trusted.
Link building is, quite simply, building a link from one website to another. Backlinks are a great way to demonstrate to Google that your website is relevant to a specific industry and that the information on your website can be trusted.
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Although focusing on onsite SEO can provide highly effective results, backing it up with off-site optimisation such as link building and citations can further boost positions and, if done correctly, can establish long-term ranking stability.
Backlinks are seen as an endorsement, confirming that your website is relevant and can be trusted. The higher the quality of the site linking to you, and the more trusted they are, the more credit they pass on to you.
One way we can check how effective link building is, is by checking a website’s domain authority (DA). DA is a score assigned by Moz that assesses certain factors including the number of links and their quality.
The DA score ranges from 1-100; the higher the score, the more likely a site is to rank well on Google. Websites with high scores tend to be well-known, high traffic websites such as Wikipedia, Amazon, and eBay (which have scores in the 90’s). Small businesses tend to have a much lower DA score (less than 50). The aim for most businesses is to achieve a higher score than their direct competitors rather than trying to reach 100.
The best way to achieve high quality backlinks is by creating content on your website that people want to share.
When you add blogs and articles to your website that are high-quality, informative and accure, visitors are more likely to link to the content from their own websites and social media profiles.
These links are the most natural links, and generally most favoured by Google. Unfortunately, these kind of links can be difficult to earn, and even the best content may not attract any links.
If you are interested in creating high-quality content to encourage backlinks for your website, you may be interested in our SEO copywriting services.
An easier way to achieve a portfolio of quality backlinks is by manually building them.
There are several ways you can earn backlinks including submitting your details to high-quality, industry or location specific directories, contributing to relevant forum discussions and being included in an article or content on a high authority website.
Of course, quality is key to the success of your link building campaign, so using an experienced SEO company is essential. Many businesses have fallen victim to companies that offer large numbers of backlinks quickly, and for a low cost. Although you may see immediate, positive results, this is usually followed by the site receiving a penalty and the positions dropping, or the site being removed from search results completely. One good quality backlink is worth more than one hundred bad ones, which is why we source a smaller number of high-quality backlinks, and build your backlink portfolio in a gradual and sustainable way.
In addition to being an indicator of your website’s authority, backlinks are also a way to gain referral traffic. Local directories are great way for people to discover new businesses in their local area, and they often generate a small but steady number of visits.
Get in touch with us today for a free strategy on how to leverage online marketing for your business.
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LCB Depot, 31 Rutland St
Leicester
LE1 1RE
Email: enquiries@123ranking.co.uk
Phone: 0333 320 8099
© 2023 Easy Internet Services