Table of Contents Understanding E-E-A-T Importance for SEO Strategy At its core, SEO – or Search Engine Optimisation – is about making your online content stand out among billions of similar pages on the internet. What does EEAT stand for? The concept of E-E-A-T (Experience, Expertise, A...

123 Ranking started in the year 2000, and we’ve seen plenty of changes in the SEO landscape since then. In recent years there has been a big shift away from using keyword rankings as a Key Performance Indicator (KPI), and instead a bigger focus on traffic and conversions. The reason for that is si...

If you have a business in 2019, you need an online presence. For your online presence to have an impact, you need SEO. But what is SEO, how does it work and is it worth investing in? At 123Ranking we’ve been in business for 18 years and know how to get your site ranking for […]...

Why is SEO important? Is SEO dead? This, one of the top SEO-related searches on Google, reveals the unfair characterisation of SEO in digital marketing. To be honest, SEO is the soul of digital marketing. Had search engine optimisation been dead, digital marketing would have been dead already. In fa...

We’d like to draw your attention to a tried and tested model that’s still extremely relevant to SEO success, especially for e-commerce websites. It’s called the AIDA model, and it could explain why your organic search positions are not translating into sales fast enough. AIDA is an acronym use...

We’ve already established that online reviews are highly relevant for potential customers looking to make a decision about whether to choose your brand or one of your competitors. In fact, research has shown that online feedback from other users has three times as much impact on an individual’s ...