A Spider (also known as web crawlers, web bots, web scutters, ants, indexers, and worms) is a program or script that browses the web in a process called spidering or web crawling. Spiders are mainly used by search engines, and their job is to collect and store a copy (a cache) of the website for [&h...

Understanding Organic Search: A Comprehensive Guide When it comes to online visibility, organic search is a crucial player.  Aside from word of mouth, there are generally three ways that people will find your business online: link referrals, pay-per-click advertising, or organic search results.   ...

If your business is just getting started with online marketing, you may be wondering whether you can do SEO for free. Of course, the answer is yes. The more important question is can you do it effectively? Here are some things to consider: Time One of the main factors cited during SEO enquiries is a...

Now more than ever, online marketing is an integral part of any businesses marketing strategy. If you’re wondering how SEO can help your business, here are 5 reasons your website needs SEO. If you’re not on page 1, you’re losing customers Studies show that if you’re in the to...

If you’re trying to get your website to the top of Google, one of the most important areas to focus on is on page SEO. As the name suggests, on page SEO is the improvements made to individual pages on the website in order to rank higher.   Here are just a few of the […]...

How Much Does SEO Cost? One thing that rarely gets discussed when considering SEO for your website is the cost. Certainly, you can hop from one provider’s site to another and compare figures directly, but what sort of ballpark figures are out there, and what can you expect for your money? Depe...

Google Search Console is a range of tools for monitoring, maintaining, and troubleshooting your website’s presence in Google Search results. It helps you to better understand how Google sees your site as well as fixing any errors that might pop up. At 123 Ranking, we set up Google Search Conso...

When you’re optimising your website to make it more visible to search engines, a key consideration is building quality backlinks. It should form part of any SEO strategy, no matter how large or small your website might be. What is a backlink? Backlinks go by several other names, including one-way ...

With the current coronavirus pandemic still affecting many businesses across the UK and the world, securing your revenue streams and increasing your visibility has never been more important. Here at 123 Ranking, we believe the best way to do this is to invest in your website’s Search Engine Optimi...