Google Analytics can be an extremely powerful tool. It gives you insights into how visitors are finding and using your website but it is often misunderstood and underutilised, so let’s take a look at the system and what you can expect to find out from it. Google Analytics tracks and reports on...

Google Analytics is one of the most popular tools used by webmasters to monitor their website’s success and identify opportunities for improvement. As part of our SEO marketing services we always ensure our clients have Google Analytics set up, as the insights it provides can be invaluable, even i...