Affordable PPC Management Services Made Easy

We are here to take the guesswork that will save you time and more importantly money on expensive PPC advertising. Our Google certified and qualified team will ensure you are paying less while achieving more. Our managed PPC packages will send you monthly reports, showing you exactly how much you have spent, which products and service pages are performing together with suggestions on how to improve and maximise your campaign.

How Does PPC Work?

Pay per click (PPC) is an online advertising model that allows businesses to bid for listings in search results and pay each time their listing is clicked. Paid listings are managed through Google Ads, and the ads appear alongside organic search results. Ads are the ideal tool to improve your overall sales, flash sales or product price reductions, specific services on specific landing pages, and ultimately overall brand awareness. If you know what you are doing, paid advertising doesn’t need to be expensive either.

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Pay Per Click Advertising

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Pay per click (PPC) is an online advertising model that allows businesses to bid for listings in search results and pay each time their listing is clicked. Paid listings are managed through Google Ads, and the ads appear alongside organic search results.

If you’ve ever performed a Google search and noticed premium listings at the top and bottom of your results, each of those companies has included pay per click in their digital marketing strategy.

Now you can too.

Benefits of Running a PPC campaign

There are many benefits to including PPC as part of your digital marketing strategy. Not only are the results immediate but, as soon as we have set up your campaign and agreed to your campaign budget, Google will start incorporating your adverts into their search results.

PPC is also easy to track and measure, with a host of monitoring options available. You can see how many visitors see your ad, how many click through to your site, and how long they stick around. But more importantly, if they buy or complete a form. You can also see which keywords offer a better conversion rate, allowing you to tweak your campaign later.

You can also use PPC to direct customers toward a dedicated landing page. With a landing page, you can focus on a single product or service, making it more sales orientated and steering visitors toward a contact form to gather leads in a fast and concise way.

On Page Optimisation

Pay per click results aren’t just based on the amount of money you bid. By combining high-quality Google Ads, relevant keywords, and landing page content that had been optimised for user experience, you can improve your Ads quality score, achieve a higher Ad ranking, and boost lead generation. The landing page is an important component of any paid advertising strategy.

At 123 Ranking, we offer a wide range of PPC pay per click services. This includes comprehensive keyword research and competitive analysis to provide a highly targeted keyword selection. Then we start setting up campaigns in line with your budget, designing creative ads that generate clicks, monitoring and optimizing campaigns for optimal performance, and tracking the success of campaigns. We have experience working with clients from a variety of industries and are confident that we can help you achieve your goals.

We can create optimised website content to help improve the relevance of your campaigns. Our team is experienced in delivering content professionally and ensuring on-page optimisations are made to increase visibility.

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Google Ads Campaigns Explained

It’s important to know the terminology relating to Google Ads campaigns to understand how your campaigns are set up.

Campaigns

Campaigns are the main way your Google Ads are split into groups. If you think of it as being the main category, it helps to separate your products or services so everything in the Ads Groups is similar or related. Your Campaigns are also split by Ad type, i.e. Search Ads, Display Ads, Shopping Ads, and Local Ads.

For example, your campaign could be clothing.

For each Ad group, you will have Ads and extensions, this is the information that displays in Google’s search results.

It is recommended that each Ad group has at least 3 Ads for the best results. Google Ads can include a combination of formats including responsive search ads that are auto-generated by Google using data you have supplied, dynamic search Ads that are auto-generated by Google using data from your website, and call Ads to encourage people to call you.

Ad Groups

Ad groups are like sub-categories, allowing you to further split your products and services into more organised groups.

For example, your Ad groups could be Jumpers and Trousers.

Ad Extensions

Extensions are additional information that is displayed in search results alongside your Ads.

Ads extensions include telephone numbers, addresses, images, prices, promotions, additional brand, or product details, and USPs. Incorporating Ad Extensions into your ads can potentially improve your Quality Score.

Ad Targeting

Your Google Ads can be targeted to produce better results.

Targeting options include displaying your Ads to people located within specific locations and only showing Ads during specific time periods.

Ad Scheduling

Ad scheduling allows you to set up times when Ads are active or inactive.

This way, you can focus your budget to ensure you get the best results from your campaigns at peak times and save money by not running Ads when there is less traffic.

Quality Score

A crucial part of any successful PPC campaign is the quality score.

Google assigns this score to each advert based on its relevance to the search query and other factors such as ad copy, landing page design, and click-through rate (CTR). Our team will ensure that all relevant criteria are met.

Campaign Optimisation

Campaign optimisation is a process that involves monitoring campaign structure and optimising based on top performing keywords to achieve desired business outcomes.

Negative Keywords

Just as there are keywords you want to include to attract relevant traffic to your website, there are negative keywords that you want to include to stop your Ads appearing in irrelevant search results.

Google will often display your Ads in associated search results, some of which aren’t going to convert, so it’s important to review searches regularly and set negative keywords to ensure you are maximising your ROI.

What 123 Ranking can do for you

As a Google Ads Certified Partner, we have much to offer our clients in terms of PPC management. We are the foremost PPC agency in Leicester, providing essential PPC services to businesses in the city and across the UK.

Our team aims to support your marketing efforts and help your business reach its maximum potential by acting as an extension of your team. Here are just some of the services we deliver:

Campaign Set up

Our team of Certified Google Ads Professionals will work with you to identify the best keywords and phrases to target. From there, we will create bespoke ads that focus on generating clicks, and conversions as well as deciding the best targeting options (such as hours of the day and location) to get your ads in front of the right audience.

Monthly Management

When you sign up for our monthly PPC management package, our advertising experts will run an audit and adjust your campaigns as required to ensure they perform effectively. We send monthly reports to show you the progress you are making, including traffic, conversions, and cost per click.

Get Results Fast!

With Google Ads, you can start generating traffic immediately. Once your keywords have been approved and the campaigns created, you simply allocate your daily budget, set them live, and Google will start displaying them straight away.

Our PPC Management Service

We offer a cost-effective PPC management service, which will help ensure you are getting the most out of your online advertising.

Google Ads Campaign Set Up

Includes keyword research to find new keyword ideas, ad creation, and targeting upon setting up your advertising campaign.

Monthly PPC Management

We will monitor your results and make adjustments as required to ensure you remain in front of your target audience. This may include setting negative keywords and creating new Ads.

Guaranteed Paid Traffic

Start getting impressions and potential clicks as soon as your account is set up.

Flexibility

Can run alongside any Organic SEO package or as a standalone service.

Peace of Mind

Let our PPC management professionals optimise your campaign while you focus on managing your business.

Monthly Reports

Get frequent updates on how your campaign is going so you can see the return on your investment. Reports include details of impressions, clicks, conversion rates, monthly advertising spending, and much more. Our reports provide updates on campaign performance to keep you informed.

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Frequently Asked Questions

What is PPC?

PPC or pay per click is a marketing method used by online advertisers where they bid to appear in search results and only pay when their ad is clicked.

PPC is a form of advertising within the Search Engine Marketing (SEM) category, which requires payment for search engine placement. The advertisements can be found on various search engines and social media platforms. To increase the scope of your advertising campaign, it is recommended to explore PPC marketing through channels like Google Adwords, Bing Ads, and social media platforms including Facebook, Instagram, Twitter, and Youtube.

A successful PPC campaign is driven by data, and as such it pays to ensure that your keyword bids are managed appropriately. Your marketing team should apply the latest technologies to identify key opportunities for growth within your campaigns and take steps to ensure maximum ROI.

What is PPC Management?

PPC management refers to the supervision and administration of a business’s expenditure on PPC advertising. The goal is to develop strategies for advertising while keeping costs low.

Keyword analysis is an important aspect of successful PPC management. Our expert team will do the heavy lifting to research and identify relevant keywords for your campaigns, ensuring that you target the right user’s search queries and increase conversions. We will monitor the performance of these keywords and make necessary adjustments as needed.

The campaign types are important too. We will provide guidance on the most suitable campaign type to achieve maximum reach within budget and avoid unnecessary clicks.

The following are reasons to consider hiring us as your PPC management agency. We take into consideration the importance of budgeting in PPC management and collaborate with our clients to maximize their investment. Several techniques are employed to minimize the cost per click (CPA) and optimize the efficiency of Ads. Our management strategy includes providing guidance on enhancing your Ads quality score, a crucial measurement utilized by Google to determine the placement and timing of your Ads.

123 Ranking offers PPC management services that are trusted by businesses in the UK and beyond. We acknowledge the importance of search engine optimization (SEO) to improve pay-per-click efforts, alongside campaign management.

What is the difference between PPC and SEO?

With search engine optimization (SEO), you pay for an ongoing monthly campaign to improve the optimisation and usability of your website, this improves the chances of your website naturally appearing at the top of Google search results. SEO tends to be more of a steady climb to the top and search positions can fluctuate due to a range of factors.

With a PPC campaign, you bid to appear at the top of search engine results. Combining high-quality ads with a great landing page experience and a bid within Google’s recommended range can quickly provide stable top-of-the-page results.

What are the benefits of PPC?

PPC is a marketing strategy and the main benefits are to provide fast results, and can be used alone or to run alongside other marketing techniques. Moreover, it provides measurable information for assessing its effectiveness.

Do I have to sign up for monthly management?

No. We can create PPC campaigns for you as a one-off service, however, we do recommend that you take advantage of monthly management services to achieve the best results. Monthly management allows our team of qualified Google Ads professionals to monitor and analyse your campaigns and adjust as required to improve performance.

How do you measure and evaluate a marketing campaign?

Measuring success is crucial in PPC management. We offer clients detailed reports on their spending, Ad clicks, and return on investment (ROI). We also track conversions from clicks to sales, enquiry, or sign-up. This helps us identify areas for improvement ensuring that our PPC strategies align to your business goals.