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London Business Boosts Bookings with Simple SEO Upgrade – Find Out How We Did It
The Male Fertility Clinic has private clinics in London and Surrey, providing accurate and discreet sperm tests for men looking to assess their fertility. Their low-costs and finance options paired with evening and weekend appointments make the services accessible to all, allowing their clients to receive their results quickly and take steps to resolve any underlying issues in order to conceive. The owner wanted to increase her overall bookings because the results from her existing SEO agency were poor.
When the owner first approached us, she was looking to build the foundations to successfully promote the business locally in London and increase the number of bookings, so they signed up for our starter SEO service. Over the course of the first few months, she saw a quick improvement in the overall rankings of the website and decided to upgrade to a bespoke package that included the features of our managed local SEO package plus a monthly blog.
Discover how we transformed the online presence of a local clinic and achieved more bookings through a personalised approach.
Our top priority was understanding the needs of the regional audience that the clinic served. We conducted extensive research to identify the best keywords that would resonate with potential customers and drive traffic to the website.
To engage the client even further, we optimised the website’s technical aspects to improve user experience and ensure they could easily find what they needed. Our professional copywriter crafted blog topics based on popular keyword-specific questions to not only boost search engine rankings but also provide valuable information to readers.
Our keyword research included a full competitor analysis. Our team also analysed the competition to find opportunities for new pages and content that would capture the attention of visitors.
Lastly, we focused on building trust with potential customers by creating backlinks from industry-specific and local sources, as well as regularly posting updates on the clinic’s Google Business Profile.
Discover how we transformed the online presence of a local clinic and achieved more bookings through a personalised approach.
Our top priority was understanding the needs of the regional audience that the clinic served. We conducted extensive research to identify the best keywords that would resonate with potential customers and drive traffic to the website.
Our keyword research included a full competitor analysis. Our team also analyzed the competition to find opportunities for new pages and content that would capture the attention of visitors.
To engage the client even further, we optimized the website’s technical aspects to improve user experience and ensure they could easily find what they needed. Our professional copywriter crafted blog topics based on popular keyword-specific questions to not only boost search engine rankings but also provide valuable information to readers.
Lastly, we focused on building trust with potential customers by creating backlinks from industry-specific and local sources, as well as regularly posting updates on the clinic’s Google Business Profile.
With our holistic approach, we were able to help the Male Fertility Clinic establish a stronger online presence and connect with their target audience in a meaningful way. They have seen significant improvements in all keyword rankings, with 20 target keywords on the first page of Google. Their three highest search volume keywords are ranking in the top 3 positions. The client has reported they have seen an improvement in the number of bookings they are receiving and even surpassed their best monthly figures.
“I have been working with the guys at 123 Ranking for a few months now and they have been so helpful at every stage! The 123 Ranking team is always on hand to answer any questions and make useful suggestions to boost SEO. I have now upgraded from rank 1 to rank 2 and trust that I will get results for my small business, really pleased I found this company.”
Lead Andrologist
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LCB Depot, 31 Rutland St
Leicester
LE1 1RE
Phone: 0333 320 8099
Email: enquiries@123ranking.co.uk
Registered Company: 4110571
VAT Registered: 918 5781 85
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© 2023 Easy Internet Services Ltd
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LCB Depot, 31 Rutland St
Leicester
LE1 1RE
Email: enquiries@123ranking.co.uk
Phone: 0333 320 8099
© 2023 Easy Internet Services